Introduction
No watch in Rolex’s lineup symbolizes success and influence quite like the Day-Date—commonly known as the “President” watch. The modern Day-Date 40, particularly reference 228238 in yellow gold, carries forward a legacy of power dressing worn by U.S. presidents, CEOs, and world leaders.
With its distinctive day window at 12 o’clock, date at 3 o’clock, and full 18k gold construction, the Day-Date 40 represents Rolex at its most opulent and refined.
This full review of the Rolex Day-Date 40 covers its design, movement, bracelet, prestige, and market performance—highlighting why it remains the ultimate watch of distinction.
1. Origins of the Day-Date
First introduced in 1956, the Day-Date was the first wristwatch to display both the day of the week spelled out in full and the date. It was an instant hit among influential figures and has remained Rolex’s most prestigious line ever since.
The “President” nickname comes not from Rolex but from its wearers: Lyndon B. Johnson, Ronald Reagan, and countless heads of state.
2. Case and Bezel: Bold Yet Balanced
- Size: 40mm
- Material: Solid 18k yellow gold (also available in white or rose gold, and platinum)
- Bezel Options: Fluted, smooth, or diamond-set
The 40mm size (launched in 2015) replaces the Day-Date II, with slimmer lugs and more elegant proportions. The fluted bezel catches light like a gemstone, adding flair without being ostentatious.
3. The Dial: A Canvas of Expression
The Day-Date 40 is known for its incredible dial variety:
- Champagne, black, white, olive green, meteorite, and mother-of-pearl options
- Roman numerals or stick indices in gold
- Diamond hour markers on some models
Day and date wheels are often color-matched or harmonized with the dial—adding to the seamless luxury feel.
4. Movement: Caliber 3255
Rolex developed the Caliber 3255 specifically for the Day-Date 40:
- 70-hour power reserve
- Chronergy escapement for energy efficiency
- −2/+2 sec/day precision
- Instantaneous date and day change at midnight
It’s one of Rolex’s most advanced movements, combining traditional watchmaking with cutting-edge materials.
5. The President Bracelet: A Statement of Authority
The President bracelet is exclusive to the Day-Date and precious metal Datejusts:
- Semi-circular three-piece links
- Concealed Crownclasp
- Built-in comfort extension
It’s silky on the wrist yet exudes strength. The bracelet alone is a dead giveaway that you’re wearing something extraordinary.
6. Wearability and Lifestyle Fit
Though solid gold, the Day-Date 40 is surprisingly wearable:
- Fits under a dress cuff easily
- Not overly thick (~12mm)
- Impeccably balanced on the wrist
Whether paired with a tuxedo or a cashmere turtleneck, the Day-Date exudes power and style without needing to shout.
7. Pricing and Market Trends
- Retail Price (228238): ~$39,000 USD
- Secondary Market: $45,000–$55,000 depending on dial, condition, and box/papers
Due to gold value, iconic status, and limited production, the Day-Date 40 holds or appreciates in value. Special dials (like olive green or meteorite) command a premium.
8. Pros and Cons
Pros:
- Ultimate luxury statement from Rolex
- Exceptional craftsmanship and finish
- High recognition and strong resale value
Cons:
- Heavy due to solid gold construction
- Not suitable for rugged, sporty wear
- Attracts attention (which may be a pro or con)
Conclusion: The Crown Jewel of Rolex
The Rolex Day-Date 40 isn’t just a watch—it’s a lifestyle. It speaks to confidence, maturity, and success. Whether you’re sealing a business deal, attending a gala, or simply appreciating horological beauty, the Day-Date is in a league of its own.
For collectors, the 228238 offers unmatched prestige and technical excellence. It’s not just Rolex’s most prestigious model—it’s an heirloom that transcends generations.
Featured Image Suggestion: Rolex Day-Date 40 in yellow gold with champagne dial resting on a mahogany desk beside a fountain pen and gold cufflinks.
Alt Text: Rolex Day-Date 40 yellow gold with champagne dial and fluted bezel
Image Description: A luxurious Rolex Day-Date 40 in solid yellow gold, elegantly staged with executive accessories, highlighting its power and refinement.